Project WE

Where we build what works
in real time.

Every Wednesday, we test ideas, share results, and build tools together. Where breakthrough thinking becomes real world solutions.

Recent Sessions

April 15, 2026
Car Wash Partnership, Cross-Pollinator Demo & Gamified Loyalty Loop Vision
Larry demoed the cross-pollinator card builder (significant UX improvements — auto-logo pull, repositionable backgrounds, category stock images) and previewed an AI search visibility scoring tool Jeff hadn't seen. Joe surfaced a live partnership with Whitewater, a growing national car wash chain, which immediately unlocked a needed feature: QR/barcode upload for the card builder. Brooke's fundraiser calendar drove a discussion on two automation gaps — charity auto-notification and end-of-campaign payment prompts — both previously dropped in the platform rewrite. The call ended with Larry sketching a geolocation-triggered, automated cross-business loyalty loop that left the room energized.
Worth a Look
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March 18, 2026
Probability-Based Messaging & Cross-Pollinator Automation Demo
Larry demonstrated probability-based messaging system (35+ automated messages triggered by customer grade and return probability, not arbitrary time intervals) and cross-pollinator onboarding automation pulling images from business websites. Jon confirmed tool completion needed before DeKalb County fundraiser recruitment. Mascot psychology debate surfaced client education challenge around memorable vs. familiar branding.
Worth a Look
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March 4, 2026
Cross-Pollinator Auto-Build System Demo
Larry demonstrated automated cross-pollinator card generation with 60% logo detection, Jon and Greg explored events-as-passes concept, discussed industry shift away from metrics obsession back to community connection, validated Banana Ball business model as proof community matters more than KPIs.
Worth a Look
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February 25, 2026
Platform Philosophy & Marketing Strategies
Roy introduced Angela (data junkie), explored cross-pollinator landing page improvements, discussed automated blue dot triggers for life events, and validated customer grading methodology.
Worth a Look
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February 18, 2026
Platform Development & Marketing Strategy Session
Jon's deferred work callback program showing early results, new customer grading explanation pages demonstrated, discussion of cents-per-mile value communication for overcoming customer repair objections.
Worth a Look
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February 11, 2026
Customer Grading & Metrics Dashboard Development
Larry demonstrated new metrics explanation pages showing detailed breakdowns of customer types, data transparency philosophy, and looked into a few bugs with the Chrome Extension.
Worth a Look
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Active Experiments

What we're building right now based on Wednesday sessions.

Data Intelligence
Program Performance Query Explained
Where do the 143 data points about each customer come from and what do they mean?
Get it Here
Marketing Tools
Cross-Pollinator Landing Page
Simplified local business signup: URL + offer + optional logo = professional cross-pollinator graphic. Zero cost to partners.
Tell us What You Think
Data Intelligence/Customer Intelligence
Daily Appointment Email
Daily email sent to your shop with multiple data points about everyonethat has an appointment today.
LIVE
Data Intelligence
Cents-Per-Mile Tracking
Customer value calculations to overcome KBB objections: "You're spending 25¢/mile vs 35¢/mile for new car." Already tracking mileage, adding calculation layer.
Planned Q2
Communication
28 Behavioral Triggers
Message automation based on customer lifecycle position and probability of return. Replaces time-based generic campaigns with behavior-driven outreach.
In Development
Customer Types Explained
Data Intelligence
See what makes a customer a VIP at your shop. Also see every customer and their customer type as well as a Gantt Chart for Customer Types and more.
Prototype

How Project WE Works

1 PM Pacific, every Wednesday. The call starts with a pressing challenge. We dig into it together: shops sharing what they've tried, developers showing what's possible, everyone contributing insights.

Within the hour, patterns emerge. Someone's inventory problem is actually everyone's data visibility problem. A customer communication frustration reveals a missing automation trigger. A success story from one shop becomes a prototype for all shops.

By week's end, you have a summary document showing what we discovered, what we decided to build, and what got shipped. No slide decks. No theory. Just working solutions.

This is how the platform actually gets built—not from roadmap meetings in conference rooms, but from real problems solved by shops working with people who can ship working prototypes immediately.

Join the next Wednesday session.

Bring your challenge. We'll build the solution. Together.

Join Project WE

Project WE — Where breakthrough thinking becomes working systems.