Project WE — Weekly Lab

Where we build what works
in real time.

Every Wednesday, we test ideas, share results, and build tools together. This is where breakthrough thinking becomes working prototypes.

Project WE isn't a course. It's not a webinar series. It's a live laboratory where shop owners and the development team collaborate weekly to solve real problems.

You bring the challenge. We build the solution. Together. That's the entire deal.

Recent Sessions

February 27, 2026
Platform Development & Marketing Strategy
Roy introduced Angela (data validation), explored cross-pollinator landing page improvements, discussed automated blue dot triggers for life events, and validated customer grading methodology.
Key Breakthroughs
  • Cross-pollinator page simplified (SPARK/TORCH collaboration)
  • Card-to-card transfer upgrade planned (phone number entry)
  • Blue dot automation for moved/sold vehicles approved
  • 141 data points transparency validates methodology
Read summary Watch recording
February 20, 2026
Customer Grading Pages & Deferred Work Triggers
John's deferred work callback program showing early results, new customer grading explanation pages demonstrated, discussion of cents-per-mile value communication for overcoming KBB objections.
Key Breakthroughs
  • Deferred work callbacks generating returns (1 month in)
  • Cents-per-mile tracking added to roadmap
  • Visual timeline bars clarify customer lifecycle position
  • Roy's CSR model vs service adviser callbacks compared
Read summary
February 13, 2026
Roy Demo Call — Multi-Shop Strategy
90-minute platform demonstration for Roy (5 shops, targeting 15 total). Oil change package approved, BNI cross-pollinator strategy discussed, THE ONE QUERY performance showcased (64 seconds, 141 data points).
Key Breakthroughs
  • Oil change 4-pack strategy approved (passive revenue model)
  • BNI network amplification (110+ businesses, 3 chapters)
  • Customer segmentation: "I've been asking for this for years"
  • MSU exclusive vendor partnership opportunity identified
Read summary

Active Prototypes

What we're building right now based on Wednesday sessions.

Customer Experience
Blue Dot Automation
Automated prompts when customers move or sell vehicles: "Would you like to donate your rewards balance?" or "Transfer to vehicle's new owner?"
In Development
Loyalty Features
Card-to-Card Transfer Upgrade
Enter recipient phone number, system creates card automatically when they visit. Eliminates "they need to sign up first" friction.
In Development
Marketing Tools
Cross-Pollinator Landing Page
Simplified local business signup: URL + offer + optional logo = professional cross-pollinator graphic. Zero cost to partners.
Complete — Testing
Data Intelligence
Cents-Per-Mile Tracking
Customer value calculations to overcome KBB objections: "You're spending 25¢/mile vs 35¢/mile for new car." Already tracking mileage, adding calculation layer.
Planned Q2
Communication
28 Behavioral Triggers
Message automation based on customer lifecycle position and probability of return. Replaces time-based generic campaigns with behavior-driven outreach.
In Development
Revenue Generation
Oil Change Package System
Buy-3-get-4th-free structure creates passive revenue and customer lock-in. EAS Tire Auto: 19% of customer base uses packages across 21 locations.
Complete — Rolling Out

How Wednesday Lab Works

9 AM Pacific, every Wednesday. The call starts with whoever has the most pressing challenge. We dig into it together—shop owners sharing what they've tried, developers showing what's possible, everyone contributing insights.

Within the hour, patterns emerge. Someone's inventory problem is actually everyone's data visibility problem. A customer communication frustration reveals a missing automation trigger. A success story from one shop becomes a prototype for all shops.

By week's end, you have a summary document showing what we discovered, what we decided to build, and what got shipped. No slide decks. No theory. Just working solutions.

This is how the platform actually gets built—not from roadmap meetings in conference rooms, but from real problems solved by real shop owners working with people who can code the solution immediately.

Join the next Wednesday session.

Bring your challenge. We'll build the solution. Together.

Get Wednesday Lab Access

Project WE — Where breakthrough thinking becomes working code.